3 Ways Your Business Can Benefit from Selling Candles Today

There’s a reason it seems like everyone is selling candles. Candles have been a staple in homes for centuries and continue to be a popular item in today's market. They are versatile and offer a range of benefits for consumers, from creating a warm and inviting atmosphere to reducing stress and promoting relaxation.

By purchasing candles and candle products wholesale, retailers can tap into this age-old and  universal appeal of candles as a consumer product and reap the benefits that come with selling something so consistently popular and in demand. Adding these items to your product mix can strengthen your business in a number of ways, from boosting profits via access to a lucrative market to increased brand recognition. Whether you're a small boutique, an online retailer, or a large store, we'll show you how purchasing candles and candle products wholesale can help your business thrive.

Profitability

Candles are a profitable product for retailers due to their relatively low cost and high markup potential. These low-cost items can be sold for a markup of 25-50% which provides retailers with a significant profit margin on each sale. The production costs of candles are low, with supplies such as wax, wicks, fragrance oils, and containers being relatively inexpensive to produce.

Retailers who purchase candles wholesale benefit from lower prices compared to purchasing them at retail prices, allowing them to sell the candles for a higher markup and increase their profit margins. 

Wide Appeal

Candles are a highly versatile product that appeals to a wide range of customers. This wide appeal significantly contributes to the profitability of candle sales. 

Whether someone is seeking an affordable home decor option or a high-end, luxury candle, candles offer a universal appeal that makes them suitable for a variety of needs. Their aesthetic appeal, range of scents, and ability to evoke emotions and memories make candles a popular item for special occasions, such as weddings and holidays. 

Additionally, the wide range of sizes, scents, and styles available offer customers the opportunity to personalize their purchases and make them their own. Candles are not only visually appealing, but they also provide a way to add fragrance to a room and enhance the overall experience, making them an excellent choice for those looking to create different moods or atmospheres.

Increase Brand Recognition

In addition to having your brand image in the home or business of each person that buys a candle from you, selling candles can help increase brand awareness by providing retailers with a product that customers can physically touch, smell, and interact with. This can help create a memorable experience for customers and increase their awareness of the retailer's brand. You might even consider using a custom scent for your store to more strongly evoke a positive sensory experience for customers. 

As a candle product retailer, you can offer this type of increased brand recognition to other businesses, too. Encourage them to leverage the possibility of increased brand awareness through custom branding. This can be achieved by incorporating the retailer's logo, name, or other unique identifying information onto the candles or their packaging. The use of custom labels and even a signature scent exclusive to the brand can further strengthen the brand's image and promote recognition among customers. Once created, these businesses often don’t resell the candles but give them as corporate gifts to increase their own brand awareness. 

Interested in adding candle sales to your business? 

Reach out to a wholesale distributor near you to begin adding a profitable new category to your product mix today.