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The Future of Business is Changing
Read more from our writers on how we think our future business world and what you can do to prepare for the change.
Best Ways to Market Yourself as a REALTOR®
BEING A successful REALTOR® means running your own business – and that means marketing.
Scent-Marketing: Get Creative with Your Branding
Aromatherapy can trigger pleasant emotional and physiological responses--that much we all know. Most of us have experienced this aroma-therapeutic phenomenon for ourselves when getting ready for bed with lavender-scented body products or coming home to the smell of warm, baking bread. Science supports the theory that smells can activate our deepest memories and emotions, but did you know that there has been a field in market research and development for decades that designs and infuses businesses with custom scents to help build brand recognition? Logos are important, but the visual representation of a brand is far less effective than a scent logo at enticing customers to stay longer, spend more money, and come back more frequently. Knowing the ins and outs of this concept could be your best bet to thriving as a business in today's fast-paced and largely digital age.
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